McCann Erickson faces £2m HSE threat as review looms

The Health & Safety Executive (HSE) has put its £2m advertising account up for tender. The incumbent, McCann Erickson Manchester, was appointed to the business in a three-year contract in 2001 (MW July 13, 2001).

The Health & Safety Executive (HSE) has put its &£2m advertising account up for tender. The incumbent, McCann Erickson Manchester, was appointed to the business in a three-year contract in 2001 (MW July 13, 2001).

It is not clear whether the incumbent is pitching for the HSE business.

The three-year appointment for McCann Erickson Manchester included an advertising brief to support HSE’s Priority Programmes, which address workplace stress, health and safety in agriculture and construction, and safety from falls.

In the past the HSE has funded a series of mini-TV programmes covering workplace issues, titled Worksmart (MW June 27, 2002).

Under a deal with Granada Enterprises Commercial Ventures, 26 programmes lasting 45 seconds were aired on ITV until the end of 2002 in the Granada, Meridian, Anglia and Border regions.

Each programme featured a worker telling his or her story about an accident or health issue in the workplace, then offered a solution to these problems.

The HSE is responsible for the regulation of almost all the risks to health and safety issues arising from work activity in the UK. The Government organisation works alongside Britain’s Health and Safety Commission to ensure that risks in the workplace are controlled according to regulations.

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