Unilever selects global head of food marketing

Unilever Bestfoods has promoted Antonie Stal, the chairman of its Netherlands division and of the spreads and cooking oil category, to the role of global president of the marketing foods division. He replaces Anthony Simon, who will retire on August 1.

The Anglo-Dutch company has not yet announced a replacement for Stal, who has held his previous pan-European role since 2000. He will now take responsibility for marketing across the entire Bestfoods business, which includes such global brands as Knorr and Hellmann’s.

Stal joined Unilever in Germany in 1981 as a management trainee and worked in a variety of marketing positions at Lipton, the soups and sauces category, as well as ice cream and frozen foods before becoming marketing and sales director of the Unilever Company in the Netherlands in 1990.

He was promoted to president of Unilever in Venezuela in 1993 and held a number of senior position across small South American countries, including senior vice-president for marketing of the culinary category, before taking over the role of chairman of Unilever Bestfoods Netherlands in 2000.

Simon is one of the company’s most senior marketers. He took the position of head of global marketing in 2001 as part of the Unilever merger with Bestfoods.

Unilever is reviewing the pan-European advertising for its Flora spreads brand, which is worth an estimated £25m.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here