What’s in a name? Other than twenty grand

Bookmaker Blue Square is not a happy punter.

Bookmaker Blue Square is not a happy punter. It payed &£20,000 to Ashley Revell, who gambled everything he owned at a Las Vegas casino live on Sky One on Easter Monday, to change his name by deed poll to ‘Ashley Blue Square Revell’. Sadly for Blue Square, after Ashley won his bet, he tended to refer to himself as plain, old Ashley Revell. Unsurprisingly, the media followed suit, much to the betting company’s chagrin. A poker faced Blue Square spokesman suggested another name change for Ashley. Unfortunately, decency prevents the Diary from printing it.