Budget Rent A Car loses commercial director
Marketing WeekBudget Rent A Car marketing and commercial director Sara Zimmerman is leaving the company after nine months. It is not known whether she has a job to go to.
Budget Rent A Car marketing and commercial director Sara Zimmerman is leaving the company after nine months. It is not known whether she has a job to go to.
Paragon Mortgages has appointed WPB to its advertising account.
Coca-Cola Great Britain is test-marketing its Diet Coke brand in a smaller can, in an exclusive deal with retailer Boots. The soft drinks giant has reduced its can size in an effort to appeal to women who want to drink smaller portions. The low-calorie cola will be available in a 250ml “mini-break” format as well […]
Barclays is launching a roadshow to help small businesses with their marketing.
Premiership football club Middlesbrough is hunting for a shirt sponsor following the end of its £1m-a-year sponsorship deal with Dial-a-Phone. Industry sources say that Middlesbrough, ninth in the Premiership, is eager to sign a deal before the summer so that its replica kits will be ready for sale before the start of next season. The […]
The Alliance & Leicester’s £10m war chest for online advertising has surprised many in the dot-com industry who believe that the medium isn’t ready for such large investments. By John Stones
The Department for Transport has signed up to sponsor this year’s British Superbikes Championships. The deal will include the promotion of DfT’s ‘Think!’ campaign.
They don’t mince their words in Yorkshire, so it was good to read some straight-talking from Leeds-based advertising agency Poulter Partners. The company is keen to stress the ‘masculine’ credentials of Mike Reid, new voice of Jeyes’ Bloo Man ad character. His ‘stronger’ voice replaces the ‘softer’ intonation of previous Bloo Man Julian Clary, says […]
Black & Decker, the power tools and domestic appliances company, is launching its first range of own-brand vacuum cleaners. The Click & Go range will be supported by a £1m television campaign.
The catalogue industry has failed to keep pace with changes in society, and has been slow to invest in the internet, leaving the sector struggling to attract customers.
Procter & Gamble is to ditch its Lenor cartons and relaunch the fabric conditioner in a new range of bottles this summer. Industry sources say the Lenor range will be given a more modern brand identity in a bid to compete with Lever Fabergé’s
Clients concerned that the money they pay promotional agencies is going astray tend to call in the auditors. But some agencies feel that these ‘checks and balances’ will mean creativity is strait-jacketed. By Steve Hemsley
Round one: Shouting “Git orf moy laaaand”. Round two: Driving a tractor at 5mph in front of as many holidaymakers as possible. Round three: Nipping to the nearest Tesco, buying 200 “value” eggs, selling them on as “free-range”. Those of you in touch with your rural sides will have twigged what’s going on by now […]
The Sunday Telegraph is publishing France and Spain Unlocked, a 32-page tabloid guide to buying French and Spanish property, this Sunday. The supplement will be promoted with a 30-second TV ad created by Clemmow Hornby Inge.
Wembley (London) has appointed Charlie Shun to the new position of head of special projects and promoter relationships for the Wembley site. Shun has worked for both Wembley Arena and Wembley Stadium