Marketers should be trained for UK media
Marketing WeekEven media-friendly PY Gerbeau found UK journalists tough to handle when he flew in to run the dome. Marketers from overseas need training to effectively handle the UK press. By Caroline Parry
Even media-friendly PY Gerbeau found UK journalists tough to handle when he flew in to run the dome. Marketers from overseas need training to effectively handle the UK press. By Caroline Parry
The Moroccan Tourist Office is reviewing its £1m advertising account as it seeks to restore the country’s reputation as a holiday destination.
The Rugby Football League has signed up Gillette as the title sponsor of the 2004 Rugby League Tri-Nations competition between Great Britain, Australia and New Zealand, in a one-year, six figure deal. The Great Britain shirt will also be sponsored by Gillette.
Hot on the heels of news that Bob Dylan has lent himself to a lingerie ad (presumably it’s the only way he can get a lay lady lay these days) comes this rather unsavoury campaign from underwear brand Lejaby, soon to be appearing on bus-sides throughout London. Apparently, the ad “eschews traditional notions of lingerie […]
The Government is set to increase its use of mainstream media channels when trying to reach ethnic minorities. The move follows the publication of COI Communications research that shows the UK’s ethnic minority population feels that commercial advertisers frequently portray them in a stereotypical or caricatured fashion. The research also shows that the youth media […]
CCHM has created a £5m television brand campaign for insurance brand More Than, the direct insurance arm of Royal & SunAlliance.
Dunfermline Building Society sales and marketing director Brian Morton has been promoted to the board. It is the first time the building society has appointed a marketer to its main board.
Ariel is teaming up with BBC Sport Academy, the LTA, John McEnroe and Tim Henman (right) for the Ariel Tennis Ace search for untapped talent. The brand is running an on-pack promotion offering free tennis lessons with LTA coaches.
McDonald’s is understood to be introducing bunless burgers in the US, in an effort to offer low-carbohydrate versions of its products.
RPM3 has created the first national television advertising campaign for bakery chain Greggs. The 30-second ads focus on the freshness of the products and carry the strapline ‘It’s the way we bake it that makes it’.
The Royal National Institute for the Blind has appointed Watson Phillips Norman to handle its direct marketing account. Specialist agency Whitewater was the incumbent.
John Evans, founder and chairman of independent media specialist AMS Media Group, has retired from the agency. AMS was launched with co-founders Ian Forbes and Barry Post in 1975.
The United Nations has appointed Leagas Delaney to a global brief for its Millennium Development Goals campaign. The Millennium Campaign was first launched in 2000, pledging that by 2015 the world will be rid of the extreme poverty that affects 1 billion people globally. Leagas Delaney will handle all communications for the UN project, creating […]
Premium chocolate brand Lindt is reviewing its £2.5m advertising account. It is understood that the brand has already parted company with its last agency of record, Bartle Bogle Hegarty (BBH).
EMAP Elan has appointed the editor of Empire Online website, Catherine Hanly, to the new position of managing director of all its magazine websites, including New Woman and Bliss…