Mitsubishi Motor Corporation executive vice-president and international sales and marketing chief Steven Torok has left the company. It is not known whether he has another job to go to. His departure last week came days before the struggling Japanese car manufacturer sought another financial bail out. Torok was part of the senior management team appointed […]
Perhaps Freud was right after all. The Wiener shrink maintained that one of the early stages in a child’s development is characterised by a fixation with all things anal. The same, it seems, holds true for nations. The United States of America, for instance is relatively young – less than 250 years old at the […]
Your article, Electrolux takes on the outdoors (MW last week), is correct to highlight the importance we place on the new Automower as an icon product, and as a supporting pillar for our plans to strengthen the Electrolux brand. This strategy of building the Electrolux name across all of our business sectors is one that […]
Waterstone’s has appointed Dixons chief operating officer David Gilbert as its managing director.
The National Magazine Company has asked ten advertising agencies to submit their showreels, with a view to a future advertising project.
Greater Anglia, the new train franchise, now branded under the name ‘one’, is retaining EHS Brann to handle its advertising for three months, after which it expects to review its &£1m account.
The Jaguar Racing Formula One team has appointed former Jordan F1 marketing boss Mark Gallagher to lead its sales and marketing team, as part of an overhaul of its commercial strategy. Gallagher’s first challenge will be to retain HSBC as a headline sponsor. The financial services giant is reviewing its &£15m-a-year sponsorship, following confusion over […]
Ogilvy & Mather has created the logo for New York’s bid for the 2012 Olympic Games, to be used on the city’s marketing materials, events and merchandise.
Mates Condoms has appointed creative agency Real Adventure to its £2m advertising account, after a four-way pitch. The agency pitched against Soul, Claydon Heeley Jones Mason and incumbent Minerva.
The Newspaper Marketing Agency (NMA), the body that promotes national newspapers as a medium to the advertising industry, has appointed Initiative as its strategic media partner. TBWA/London handles advertising for the NMA and TBWA/GGT has just been appointed to create a digital marketing and direct marketing campaign. The latest press ads, which broke last week, […]
EMAP Performance is reviewing its £4m advertising across its radio brands Kiss, Magic and the Big City Network as well as its stable of music magazines, following last month’s restructure of its marketing department. The majority of the busine
Following your news story (MW last week) about the RFU’s proposed new (“first”) advertising campaign, through Lowe, I feel duty bound to point out that Arc (or IMP, as it was then) was producing above-the-line ads for the RFU, promoting the Tetley Bitter Cup, as far back as 1999. The annual campaigns won industry awards […]
The Advertising Standards Authority (ASA) is investigating 33 complaints against a poster campaign for US condom brand Trojan. One poster features a woman seemingly in the throes of a sexual act, with the tagline: “Her pleasure”. The complainants have objected that the ad, created by Media Therapy, is offensive and demeaning to women. It has […]
Arnold Worldwide Partners has signed an agreement with the management of WCRS, its London-based agency, for a management buy-in. Arnold Worldwide will retain 25 per cent of the agency and WCRS will remain the UK agency for the division.
Beiersdorf has launched a shower massager with built-in shower gel under its Nivea brand. The shower gel is formulated with ginkgo extracts, grapefruit and mandarin.