Blockbuster-owned computer games retailer Gamestation has appointed Cheetham Bell JWT to handle its &£3m ad account. The appointment is part of an aggressive high street push against rivals Game and HMV. The campaign, developed by Cheetham Bell, will be the first since Gamestation was acquired by video and computer games retailer Blockbuster in October 2002. […]
Fallon is unveiling a poster campaign for Holsten Pils on May 1.
David Elstein poured cold water over the Government’s plans for digital switchover by at Marketing Week’s TV 2004 yesterday (Tuesday). The former Five chief executive said there was no guarantee that switchover would be a success even if the Government used a phased approach rather than waiting until 95 per cent of the population had […]
Lowe has created a campaign for Unilever Bestfood-owned brand Hellmann’s aimed at broadening the appeal of its mayonnaise and promoting its new sauces range. It breaks this week.
…McCann Erickson New York has been appointed to an estimated $400m (£223.5m) advertising account for telecoms company Verizon Wireless, in which Vodafone has a 45 per cent stake.
Bartle Bogle Hegarty chief executive Nigel Bogle has called for advertising breaks to be restructured to give ads the opportunity to engage with viewers and to stand out not only against other ads but also programming content. Speaking yesterday (Tuesday) at Marketing Week’s TV 2004, Bogle called for broadcasters to consider shorter breaks, solus breaks […]
Nokia can no longer rely on its reputation as a trendsetter to stay ahead of the competition. Rival handset manufacturers are now taking big bites out of its market share, says Lucy Barrett
Unlike Sean Brierley (MW April 22) I obviously know fuck all about advertising. I thought the Peugeot Hinjuda car ad was inspired, Egg’s glove puppet brilliant, and Orange’s hard-nosed business man original and funny. Mind you, so did all my mates. And before you say it, no, they don’t work in advertising. But they are […]
The Face was more than just a magazine, it was an Eighties’ icon and a style bible, all of which makes its passing a sad occurrence. By Natalie Rutherford
Bookmaker Blue Square is not a happy punter.
The ability of the internet to generate positive or negative reaction is undisputed, but too many companies are slow to realise the value of talking consumers’ own language
Miller Homes is the UK’s largest privately owned house builder. In its 70-year history, it has sold more than 60,000 homes and firmly established itself as one of the top three house builders in Scotland and one of the top 15 in the UK. “Customer care is the corner stone of this growth strategy,” says […]
Soon there will be few places where consumers can escape in-store screens. But the effectiveness of this still nascent medium remains uncertain, as does consumers’ reaction to it. By Sonoo Singh
Computer games giant Electronic Arts (EA) is searching for a European consumer marketing director and an advertising director following an overhaul of the company’s marketing team. The marketing rejig has been instigated by Jan Bolz, who was appointed to the newly created position of vice-president for sales and marketing in Europe last year (MW October […]
The German economy has been in the doldrums since reunification, so we in Britain feel safe to stick up for our erstwhile foes, writes George Pitcher