Month: April 2004

Online ads are more than a passing boom

Marketing Week

Your feature “Is online ready to risk another boom time?” (MW April 15) proved that online advertising is a viable channel for the likes of Honda, Coca-Cola and Alliance & Leicester, so I was surprised at the blatant negativity in the headline, with phrases such as “boom time” and “risk”. The article’s criticisms didn’t warrant […]

Hardie plays down threat from PVRs

Marketing Week

Europe Walt Disney Television International managing director John Hardie dismissed the threat of personal video recorders (PVRs) to advertisers at Marketing Week‘s TV 2004 yesterday (Tuesday). Hardie said: “Reports of the television advertising industry’s death have been greatly exaggerated.” Hardie claimed that this negative effect will be offset by an increased viewing of advertising in […]

Costa Coffee advertising team quits

Marketing Week

Costa Coffee, the Whitbread-owned coffee shop chain, is without a marketing department following the departures of marketing director John Rogers and brand manager Helen Facey. Rogers, who had been in the role less than a year (MW July 24, 2003), has left to join De Vere Hotels as marketing director. It is understood that Facey […]

Who can resuscitate WH Smith?

Marketing Week

WH Smith’s appointment of Delaney Lund Knox Warren as its new advertising agency could well be short lived. The City believes that the turnaround plan being put in place by new chief executive Kate Swann may have come too late, and already it is taking bets on which private equity bidder and replacement management team […]

Equinox scoops £2m Georgia Pacific work

Marketing Week

Georgia Pacific has appointed Zenith Optimedia-owned Equinox Communications to handle its &£2m media planning and buying account, following a three-way pitch. Georgia Pacific, which makes brands such as Nouvelle toilet roll and Lotus Thirst Pockets, has been without a retained media agency since the company split with the defunct Cordiant-owned Bates and moved to HHCL/Red […]

Unilever selects global head of food marketing

Marketing Week

Unilever Bestfoods has promoted Antonie Stal, the chairman of its Netherlands division and of the spreads and cooking oil category, to the role of global president of the marketing foods division. He replaces Anthony Simon, who will retire on August 1. The Anglo-Dutch company has not yet announced a replacement for Stal, who has held […]

Sega chief joins Acclaim

Marketing Week

Sega marketing chief Mike Sherlock has joined games publisher Acclaim as international president. He will be replaced by Codemasters marketing director Mike Hayes.