Month: April 2004

Philpott set to lambast lack of progress on creating ‘TV united’

Marketing Week

When he takes the stage at Marketing Week’s TV 2004 today (Wednesday), Toyota GB’s commercial director Paul Philpott is expected to call for three changes to the industry: a television marketing agency; for a relaxation of regulations on advertiser-funded programming; and research to show TV advertising drives sales. His main concern is the quality of […]

Mates gets friendly with the faster sex

Marketing Week

Is this the Witness Relocation Programme’s annual day out? Or a publicity photo from MI5 staff’s latest car-buying spree? Sadly it’s neither. Pictured and pixelated are the contestants from the Formula Woman Championship, the UK’s first all-female motor racing event championship, which Mates condoms has agreed to sponsor. Les Dawson fans will be disappointed that […]

Masterfoods shakes up the UK pet care division

Marketing Week

Masterfoods has moved Patrick Huyskens, marketing director for pet care in the UK, to the same role in France. His responsibilities will be handled by Richard Kellam, who joins from Masterfoods in Canada. Kellam will report to Geoff Starr, vice-president for European marketing for pet food, and will be in charge of a range of […]

Unilever selects global head of food marketing

Marketing Week

Unilever Bestfoods has promoted Antonie Stal, the chairman of its Netherlands division and of the spreads and cooking oil category, to the role of global president of the marketing foods division. He replaces Anthony Simon, who will retire on August 1. The Anglo-Dutch company has not yet announced a replacement for Stal, who has held […]

ASA upholds Egg objection to Halifax ad

Marketing Week

The Advertising Standards Authority (ASA) has upheld a complaint by financial company Egg against rival Halifax for a press campaign with the headline “Egg beating”. The ASA has ruled that the headline is misleading because Halifax does not offer better rates than Egg, and has asked the bank not to repeat the claim. The advertising […]

Diamond lobbies customers over EU threat

Marketing Week

Diamond, the women-only car insurer owned by Admiral Insurance, is mailing its customers as part of a lobbying campaign designed to ward off forthcoming European Union legislation banning gender-based insurance that would threaten its brand. Diamond’s mailing, created in house, is inviting responses to the proposed EU banning of gender discrimination. The insurer decided against […]

Sky Business in marketer search

Marketing Week

BSkyB is on the hunt for a head of marketing for its Sky Business division, which sells subscriptions to pubs, clubs, gyms and other non-residential locations. Current marketing head Charlotte Gray is emigrating. The head of marketing reports to Iain Holden, commercial marketing director for BSkyB, who is also head of Sky Business. The role […]