Car manufacturer BMW is to turn one of the characters from its series of short advertising films into a hard-edged comic hero. BMW Films is working with Dark Horse Publishers to produce a comic featuring the mercenary driver from the series, played by British actor Clive Owen. BMW Films has made eight 15-minute films so […]
Homebase has promoted head of in-store communications and promotions Ruth Benford to head of marketing communications, reporting to marketing director Ajay Kavan.
Oxfam is launching a download music site this week at bignoisemusic.
GlaxoSmithKline has moved Tim Brooks to category marketing director for the Macleans toothpaste range. He reports to marketing director for oral care Fiona Macleod.
The Commons Health Select Committee report, to be published on May 27, will call for tougher regulations on advertising high-fat and -sugar drinks, such as a ban on using celebrities to promote such products…
Tessa Jowell, the Minister for Culture, Media and Sport, has called for the food industry to set up a self-regulation body to help solve the UK’s obesity problem.
Cadbury is planning a praline variant of its Flake brand.
Gap has introduced a loyalty-based promotional booklet, the Summer Passport, as part of an initiative to encourage sales in its stores. The booklet, which is being handed out to shoppers if they spend &£25 or more in one transaction during May, entitles them to a range of discounts in forthcoming months on the retailer’s summer […]
VW’s portfolio is something of a dog’s dinner and it is not alone. Too many brands make the mistake of extending the umbrella too far. By Alan Mitchell
Procter & Gamble has confirmed that it has launched a consumer magazine called Mustard.
Iris, the independent marketing agency, is opening a New York office.
RWE Innogy, which owns energy supplier npower, has overhauled its corporate and consumer brand identities in the UK to bring its business closer together. The company has revamped the npower consumer brand with a new logo that will feature the RWE name in consumer communications. A spokesman says the company hopes the global RWE strength […]
National Magazine Company is considering the name Reveal for its planned woman’s weekly magazine. The launch is being backed with a &£10m marketing budget.
The male grooming sector has experienced huge growth in recent years and the fight for share is a cut-throat business. In a bid to tackle the might of Gillette, Wilkinson Sword has teamed up with King of Shaves. But the move may prove double-e
Coca-Cola is planning a grassroots, exercise campaign to start its sponsorship deal with the Football League this August. The sponsorship activity will start after Euro 2004 ends. It is understood the campaign will run in conjunction with the Football League’s efforts to promote the game under the banner “real football for real fans”. A source […]