Month: May 2004

Homebase in marketing reshuffle

Homebase has promoted head of in-store communications and promotions Ruth Benford to head of marketing communications, reporting to marketing director Ajay Kavan.

BMW puts car hero in comic strip

Car manufacturer BMW is to turn one of the characters from its series of short advertising films into a hard-edged comic hero. BMW Films is working with Dark Horse Publishers to produce a comic featuring the mercenary driver from the series, played by British actor Clive Owen. BMW Films has made eight 15-minute films so […]

Orange strategy director in sudden departure

Orange director of evolution, and former Orange UK marketing chief Rob Furness is leaving the mobile phone operator. It is not known if he has a job to go to. Furness is a long-standing Orange marketer who has held several key positions including head of brand marketing and head of internet and content. In his […]

Turn gambling into gaming

Caroline Parry (MW May 13) is right to be sceptical about the mainstream potential of interactive TV betting. The Department of Culture Media and Sport’s figures show the public is still against gambling, but supports lotteries and bingo, which is viewed differently. The industry’s response must be to make gambling more like these socially acceptable […]

PHD retains £5m EasyCar account

EasyCar has retained PHD for its £5m pan-European media planning and buying business. PHD was reappointed after a final pitch against OMD overseen by easyCar chief executive Steve Maltby and acting marketing manager Georgina Appleton. OMD handles the bulk of easyJet’s media planning and buying. EasyCar develops its advertising in house and has just finished […]

PHD retains £5m EasyCar account

EasyCar has retained PHD for its £5m pan-European media planning and buying business. PHD was reappointed after a final pitch against OMD overseen by easyCar chief executive Steve Maltby and acting marketing manager Georgina Appleton. OMD handles the bulk of easyJet’s media planning and buying. EasyCar develops its advertising in house and has just finished […]

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