GWR, the commercial radio group, has signed a deal with BT Wholesale to create a digital multi-media broadcast group. It will create a range of digital services for mobile phones. GWR will license its datacasting to BT Wholesale and will invest &£2.75m in the venture over the next 18 months.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
