Smooth Fm sponsored by Alitalia
Smooth FM, the Guardian Media Group Radio-owned station, has signed up Alitalia to sponsor its Business Bulletins. The deal supports the launch of new Alitalia flights from Manchester to Milan.
Smooth FM, the Guardian Media Group Radio-owned station, has signed up Alitalia to sponsor its Business Bulletins. The deal supports the launch of new Alitalia flights from Manchester to Milan.
What’s On TV, the IPC Media-owned magazine, is to be the official sponsor of the British Soap Awards, to be held at the BBC Television Centre on May 8.
Beauty products giant L’Oréal has appointed its Italian luxury products chief Claudio Collarile to head its Lancôme business in the UK.
Proximity London, the marketing agency, and below-the-line agency Orchestra have formed a partnership. They have already been working on BBC TV Licensing.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.