The GfK Broadcast Media Survey, which was published this week, claims that TalkSport is the number one commercial radio station with a weekly reach of 6.3 million people. The survey is carried out using an electronic wristwatch measurement system. Under Rajar data, the accepted form of radio audience measure, Classic FM occupies the top spot with a weekly reach of 6.6 million.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.