The irony is that TalkSport’s younger listening audience is not only poorer but also more likely to be overweight or obese, leading to the larger posteriors MacKenzie claims to abhor.
I struggle to understand the side of the fence MacKenzie is on. Is it the younger, poorer and fatter he prefers, or the older, trimmer and richer?
Reg Starkey
Creative director
Millennium
London WC2
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