Go Lower prepares for launch of snack range

A food manufacturer claiming to be the first to make low-carbohydrate food specifically for UK tastes has launched a range of nut-and-seed bars aimed at the impulse market.

Go Lower Carb Counters nut-and-seed bars will go on sale later this month.Go Lower plans to produce a range of natural whole foods aimed at consumers who follow low-carbohydrate diets. This means the products are naturally low in carbohydrates, rather than being processed to reduce the levels that they contain. It plans to launch more products by the end of 2004.

Co-founder Hannah Sutter, who set up the company with her partner Kevin Dorren last year, says it plans to focus on impulse and on-the-go products for the medium term.

She says people following low-carbohydrate diets find it hard to get hold of snacks that fit their lifestyle, and Go Lower aims to offer them a variety of products.

The 45g nut-and-seed bars come in three variants, berry, chocolate and coconut, and cost £1.49 each. The launch will be supported by below-the-line activity including sampling, although the company has not appointed an advertising agency.

Sutter says: “There is demand for a greater choice of low-carb foods in Britain, which are different to the taste and style of the US imports.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here