Diageo parachutes in Ireland chief to revive troubled Guinness brand

Diageo has appointed the managing director of its Ireland operations as global brand director for Guinness. Brian Duffy will be responsible for the worldwide growth and development of the hard pressed Guinness brand.

Duffy has also been given the additional role of chairman of Diageo Ireland. He replaces Jon Potter, who has been appointed as the commercial director for Diageo Africa.

The move comes at a time when Guinness is experiencing a sales decline because young people find the drink too heavy. The drinks giant has recently decided to bring back its iconic advertising fronted by Rutger Hauer to promote its Extra Cold brand.

In a separate move, Gary Haigh, Diageo global director of ready-to-drink brands including Smirnoff Ice and Gordon’s Gin, has been appointed managing director of Diageo Benelux. Haigh had previously held the position of Guinness GB marketing director.

Also Diageo North America senior vice-president of Smirnoff and Captain Morgan James Thompson has been appointed president of global and North America marketing for Smirnoff and Captain Morgan. Thompson will have the responsibility for developing the two global “priority” brands worldwide, while continuing to oversee their development in North America.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here