Here’s a BA idea that Lufthansa hasn’t thought of first. The British Airways Club World is offering a service aimed at ensuring that its customers enjoy a good night’s sleep. BA is promoting the launch by placing businessmen dressed in pyjamas and slippers in various locations around London, reading copies of the Daily Snooze. Passengers on overnight flights from North America and the Middle East to London will not only be able to enjoy the Club World flat bed, they will be pampered with larger pillows, thicker blankets, a “tranquil” cabin and a night-cap service. The Diary can only assume that the complimentary teddy bears and bedtime stories played over the tannoy are reserved for the extra-special VIP passengers.