BBC Magazines Youth & Children’s group signs deal with Vizeum

BBC Magazines Youth & Children’s Group has signed a deal with Vizeum to promote film distributor Buena Vista International’s forthcoming release, Confessions Of A Teenage Drama Queen. This is the first cross-media deal for a non BBC property d

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….BBC Magazines Youth & Children’s Group has signed a deal with Vizeum to promote film distributor Buena Vista International’s forthcoming release, Confessions Of A Teenage Drama Queen. This is the first cross-media deal for a non BBC property developed by the group.

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Hasbro to bring hit gadget to UK

Marketing Week

Hasbro, the US toy giant, is launching an upgraded colour display version of its VideoNow children’s personal video player in the UK this summer. After the US launch last year, VideoNow saw sales of $110m (£62.1m) within six months, making it one of the top three selling children’s products, despite only having a black-and-white display. […]

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