Liquorice retained for Eurotunnel’s retail business
Liquorice has been retained for the third time to work on Eurotunnel’s retail business. It kept the business after a six-way pitch and has been instructed to devise a summer retail campaign.
Liquorice has been retained for the third time to work on Eurotunnel’s retail business. It kept the business after a six-way pitch and has been instructed to devise a summer retail campaign.
Hasbro, the US toy giant, is launching an upgraded colour display version of its VideoNow children’s personal video player in the UK this summer. After the US launch last year, VideoNow saw sales of $110m (£62.1m) within six months, making it one of the top three selling children’s products, despite only having a black-and-white display. […]
This summer’s television schedules will be dominated by the Olympics, the Euro 2004 championships and Wimbledon. But which sports appeal to which sections of society?
Air Miles managing director Drew Thomson and finance director Robin Wooldridge are understood to be setting up a consultancy that will focus on supplying customer-facing marketing solutions for companies. It is likely that former Grey London chief executive Garry Lace will also play a part in the enterprise, although neither Thomson nor Lace will be […]
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.