Liquorice retained for Eurotunnel’s retail business
Liquorice has been retained for the third time to work on Eurotunnel’s retail business. It kept the business after a six-way pitch and has been instructed to devise a summer retail campaign.
Liquorice has been retained for the third time to work on Eurotunnel’s retail business. It kept the business after a six-way pitch and has been instructed to devise a summer retail campaign.
Hasbro, the US toy giant, is launching an upgraded colour display version of its VideoNow children’s personal video player in the UK this summer. After the US launch last year, VideoNow saw sales of $110m (£62.1m) within six months, making it one of the top three selling children’s products, despite only having a black-and-white display. […]
This summer’s television schedules will be dominated by the Olympics, the Euro 2004 championships and Wimbledon. But which sports appeal to which sections of society?
Air Miles managing director Drew Thomson and finance director Robin Wooldridge are understood to be setting up a consultancy that will focus on supplying customer-facing marketing solutions for companies. It is likely that former Grey London chief executive Garry Lace will also play a part in the enterprise, although neither Thomson nor Lace will be […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.