Tio Pepe to sponsor Hell’s Kitchen
ITV Sales has signed up Tio Pepe, the dry Fino sherry from Gonzalez Byass, to sponsor the new ITV1 series Hell’s Kitchen with Gordon Ramsay.
ITV Sales has signed up Tio Pepe, the dry Fino sherry from Gonzalez Byass, to sponsor the new ITV1 series Hell’s Kitchen with Gordon Ramsay.
The Diary can’t help but admire Chris de Lapuente. First, marketing’s man of steel walks 100 miles to the North Pole to raise thousands of pounds for the Future Hope charity. Second, Chris still finds time while trekking to write a piece for MW’s Marketing Idol supplement, which was submitted only days after his scheduled […]
COI Communications is understood to have shortlisted HHCL/Red Cell and WCRS to handle the advertising for its national online initiative Directgov – is the rebranded and revamped version of UK Online.
BBC Magazines Youth & Children’s Group has signed a deal with Vizeum to promote film distributor Buena Vista International’s forthcoming release, Confessions Of A Teenage Drama Queen. This is the first cross-media deal for a non BBC property d
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.