Ex-Eurostar chief in leisure move

James Villa Holidays has appointed former Eurostar marketer Joanna Howard to the newly created position of sales and marketing director.

Howard left her role as head of marketing at Eurostar in February (MW February 19) for an unknown position. Previously, managing director Darren Needham handled the marketing for James Villa Holidays.

Howard is overseeing a new outdoor campaign for the independent holiday villa company. It breaks later this month and is designed to promote affordable pricing and a “not just for families” message. The campaign has been created by Smarter Communications and has the strapline “You never forget your first time”. It will be supported by radio, press and direct marketing activity.

James Villa Holidays stepped in to sign a sponsorship deal with ITV1’s Today With Des And Mel for 16 weeks in January when talks with former sponsor Ken Hom’s Oriental Food range collapsed. The &£450,000 deal was negotiated by ARM Direct with Carlton.

Howard joined Eurostar as a marketing manager in 2003 and is a former group brand manager for GlaxoSmithKline Nutritional Healthcare and brand manager for Sugar Puffs at Quaker Oats.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here