Aegon renames UK IFA business as Origen

Dutch financial services giant Aegon is rebranding and restructuring its UK independent financial advisory (IFA) businesses as Origen.

The branding work was carried out by Enterprise IG, but ad agency CCHM has assisted with the creation of its communications ahead of possible advertising next year.

David Taplin has been promoted from one of the rebranded IFAs to become Origen managing director, business development and marketing.

Wentworth Rose, one of the five IFA businesses, has a longstanding association with The Daily Telegraph. The newspaper sells products under its own brand through the IFA and pays it commission in return for regular advertising.

Wentworth Rose also has distribution deals with the Daily Mirror and The Scotsman newspapers.

Aegon, which also owns the Scottish Equitable life and pensions brand in the UK, began to purchase IFA businesses in 2002 in anticipation of regulatory changes in the UK that would allow financial advisers to be tied to more than one company. Origen will have 200 advisers and intends to create a model of financial adviser more akin to European models once the regulations allow.

The five IFA companies that have been rebranded are: Advisory & Brokerage, Aurora Financial, Elliott Bayley, Momentum Financial Services and Wentworth Rose.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here