St Luke’s has won the &£2m business for airport operator BAA’s summer campaign to promote cheap prices and shopping opportunities to travellers.
BAA has three agencies on its roster – St Luke’s, Saatchi & Saatchi and Delaney Lund Knox Warren (DLKW) – which were appointed in February last year after a pitch overseen by group marketing director Barbara Beckett. Media planning and buying is handled by Carat.
It is believed that DLKW was not asked to pitch for the summer business.
BAA will continue to promote its “tax-free prices for everyone” message and is likely to use outdoor and press as its media channels.
It overhauled most of the catering facilities at Stansted last year, with new outlets including Ponti’s Restaurant, a Pret A Manger and a smoothie and juice bar called Lovejuice. BAA reported a 9.5 per cent rise in catering and retail sales to &£138m across its airports for the final quarter of 2003.
BAA owns seven UK airports, including Gatwick, Heathrow, Stansted and Edinburgh. The company is still without a permanent director of retail marketing since the departure of Andy Davis in January last year (MW January 31, 2003). His responsibilities are being handled by marketing director for world duty free Sarah Jezzard.