Clubcard boss goes as axe falls on WH Smith marketing line-up

WH Smith loyalty card chief Richard Howe is among the 24 marketing redundancies that have been made by the retailer as part of chief executive Kate Swann’s business restructure.

A WH Smith spokeswoman has denied that the future of Clubcard, which has 2.5 million active customers, is under review.

Swann’s restructure is now complete, with 270 redundancies, both voluntary and compulsory, being made. The marketing department has been reduced from 72 to 48.

Many of the roles that have disappeared were linked to the retailer’s concept store in Guildford, which will continue to be used to test new ideas.

Clubcard manager Andrea Jerome, who reported to Howe, has also left after taking voluntary redundancy.

WH Smith has merged Clubcard and local marketing and is looking to recruit a controller in charge of Clubcard, publications, local marketing and events to whom the new Clubcard manager Rachel Knight will report.

The retailer is still searching for a commercial director to whom new marketing director Stephen Clarke, who joins from Argos, will report (MW March 18).

His role was created earlier this year following the departure of brand director Muriel Stirling (MW January 15).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here