Euro RSCG creates ad campaign for Vision Express

Alan Mitchell’s column into the effectiveness of advertising (MW last week) to some extent holds no surprises, as Sergio Zyman, ex-marketing chief at Coca-Cola, noted in his 2002 book, The End of Advertising as We Know It. Much conventional advertising, Zyman argued, does little to sell products or services. And if it’s not selling, it’s […]

Quiet Storm has created a £5m television campaign for Kerry Foods’ Attack-a-Snak brand.