Liquorice has developed an advertising campaign for Johnson & Johnson MSD Consumer Pharmaceutical’s Daktarin product to treat athlete’s foot.
Liquorice has developed an advertising campaign for Johnson & Johnson MSD Consumer Pharmaceutical’s Daktarin product to treat athlete’s foot. The ads are part of the ‘personal best’ integrated campaign that began last year.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.