Quiet Storm unveils Attack-a-Snack brand tv campaign

Quiet Storm has created a £5m television campaign for Kerry Foods’ Attack-a-Snak brand.

Quiet Storm has created a &£5m television campaign for Kerry Foods’ Attack-a-Snak brand. The advertisement for the cheese snack brand will break on May 24. The agency previously created a launch campaign for the product in September 2002. The latest campaign will feature a group of children relaxing in a park, all eating Attack-a-Snak. Media planning and buying is through Vizeum. The execution will aim to convey an ‘irrereverent and streetwise’ brand image of the snack as it tries to increase its awareness and volume sales. Labelled as the DIY kids’ snack, containing Heinz ketchup, a napkin and Cheestrings, Attack-a-snak is available in three different flavours: chicken tortilla wrap, ham tortilla wrap and ham with crackers.

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