Reshuffle at Viacom Outdoor

Viacom Outdoor has reorganised its sales and marketing team. The move sees Hannah Skellorn, formerly marketing communications manager, promoted to UK marketing director.

Steve Cox, who was in charge of planning and research for marketing, reporting to Skellorn, has been appointed to the new role of strategic planning director for sales. Cox will be heading the agency sales team and will build links with agency planners and creatives.

Skellorn says: “The objective is to have people in the sales and marketing roles who can talk to clients in their own language, because they have been on the client side.”

She adds she is now seeking to recruit someone to fill another new role, head of consumer insight.

European marketing director Mike Baker had been in charge of UK marketing, but will now concentrate on expanding the company’s European business – Viacom Outdoor has interests in Ireland, France, Italy, the Netherlands, Finland and Spain.

In the UK, Viacom Outdoor sells all advertising space and sponsorship opportunities on the London Underground, London buses, trams and trains. It is owned by the global entertainment giant Viacom, which also owns CBS, Paramount Pictures, MTV, Nickelodeon, Blockbuster, VH-1 and Simon & Schuster.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here