The London 2012 bid makes shortlist

The London 2012 Olympic bid is through to the shortlist of candidate cities of the International Olympic Committee. The news comes as the team unveils its latest ad to support the bid to host the Olympics in London, which shows gymnast Ben Brown on the recently completed Swiss Re building. The print and poster ad is the third of the bid’s ‘Leap for London’ advertisement series, which have included other London landmarks such as Tower Bridge and the London Eye. M&C Saatchi handles advertising for the bid. The London bid is now the second favourite to win, according to bookmaker William Hill, just behind nearest rival Paris. Other cities on the short- list include Madrid, Moscow and New York. The news also triggers &£6m of sponsorship money to help promote the Olympic bid during the next phase of campaigning (MW last week).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here