There was widespread panic at Marketing Week Towers earlier this week. A suspicious-looking package was delivered to an unsuspecting MW scribe, containing a sachet of unidentified white powder. After the chaos had died down, closer inspection revealed the package to be somewhat less terrifying than had been feared. It was merely a sample of pearl dust, courtesy of the Pearl restaurant in Holborn. It would seem that the dust is considered to be “the ultimate aphrodisiac”. However, he Diary is sad to report that this white powder is meant to be sprinkled into champagne, and not shovelled up one’s nose, making it unlikely to catch on among the denizens of the marketing world.