Vivid Imaginations has won the licence to make toys based on a new pre-school animated series called Fifi and the Flowertots. The series has been created by Keith Chapman, who was responsible for the creation of Bob the Builder.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.