Camper plans launch of organic restaurant

Shoe brand Camper is strengthening its presence in the leisure market with the launch of an environmentally friendly restaurant concept called Foodball.

It will open in Barcelona later this month to coincide with the launch of the brand’s first hotel, Casa Camper, this summer (MW May 29, 2003).

Camper is planning to roll out both concepts globally if they prove successful in the Spanish city. Foodball aims to offer customers healthy, balanced food that is convenient and reasonably priced. The food will be organic and GM free, and will be locally sourced and sold in bio-degradable wrappers.

Foodball has been designed by Spanish designer Marti Guixé, who has also worked on a number of Camper shoe shops. The restaurant has been designed using local materials that are not damaging to the environment.

All of Camper’s offshoots are run directly by the brand and are overseen by its owner Lorenzo Fluxa, who set up the company in 1975. Camper opened its first store outside Spain in 1992 and now sells shoes in more than 46 countries.

It has 55 directly owned stores and nearly 50 non-franchise concessions.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here