Bendicks ready for advertising overhaul
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Boots is to stock premium childrenswear brand OshKosh B’Gosh as part of a move to reinvest in baby care. The US brand is only available in the UK at selected boutique retailers. From September, it will be sold in 40 stores where it will join Boots’ Mini Mode clothing range manufactured by Adams. Last year, […]
Manor Bakeries has appointed WCRS to handle the £3m advertising account for its cake brand Mr Kipling. The agency won the business after a final pitch against DDB London.
Channel 4 is looking for a sponsor for its comedy shows that include Bo’ Selecta!, Peep Show and The Last Chancers.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.