Bendicks ready for advertising overhaul
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Bendicks, the luxury chocolate brand, is talking to a number of undisclosed agencies about its advertising. It is not know if incumbent agency Unity is involved.
Boots is to stock premium childrenswear brand OshKosh B’Gosh as part of a move to reinvest in baby care. The US brand is only available in the UK at selected boutique retailers. From September, it will be sold in 40 stores where it will join Boots’ Mini Mode clothing range manufactured by Adams. Last year, […]
Manor Bakeries has appointed WCRS to handle the £3m advertising account for its cake brand Mr Kipling. The agency won the business after a final pitch against DDB London.
Channel 4 is looking for a sponsor for its comedy shows that include Bo’ Selecta!, Peep Show and The Last Chancers.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?