Cadbury is planning a praline variant of its Flake brand.
Cadbury is planning a praline variant of its Flake brand. The product, Flake Praline, will be available later this year. It comes weeks after Cadbury announced it was launching a boxed version called Flake Moments.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?