Channel 4 in hunt for Bo’ Selecta sponsor
Channel 4 is looking for a sponsor for its comedy shows that include Bo’ Selecta!, Peep Show and The Last Chancers.
Channel 4 is looking for a sponsor for its comedy shows that include Bo’ Selecta!, Peep Show and The Last Chancers.
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
The past few years have seen the number of complaints about sales promotions in the UK soar. But, what is the best way to avoid disasters like the Hoover free flights fiasco? By David Benady
Interbrew UK has appointed former Nestlé Rowntree marketer Liam Newton to be its first brand director to take control of its entire brand portfolio, including Stella Artois and Boddington’s.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.