Clunes the new face of Bacardi Breezer
Bacardi-Martini has confirmed actor Martin Clunes is the face of Bacardi Breezer Twist for a TV campaign in Scotland, as predicted in Marketing Week (MW March 18). It is expected to break on June 1.
Bacardi-Martini has confirmed actor Martin Clunes is the face of Bacardi Breezer Twist for a TV campaign in Scotland, as predicted in Marketing Week (MW March 18). It is expected to break on June 1.
Marks & Spencer is to roll out its Limited Collection brand, supported by a specially designed shopping area in stores and dedicated staff, making it the biggest womenswear brand from the troubled retailer since the launch of Per Una.
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
DreamWorks has signed a licensing deal with Procter & Gamble for its animated movie Shrek 2, and not Disney as stated in last week’s article.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.