Clunes the new face of Bacardi Breezer
Bacardi-Martini has confirmed actor Martin Clunes is the face of Bacardi Breezer Twist for a TV campaign in Scotland, as predicted in Marketing Week (MW March 18). It is expected to break on June 1.
Bacardi-Martini has confirmed actor Martin Clunes is the face of Bacardi Breezer Twist for a TV campaign in Scotland, as predicted in Marketing Week (MW March 18). It is expected to break on June 1.
Marks & Spencer is to roll out its Limited Collection brand, supported by a specially designed shopping area in stores and dedicated staff, making it the biggest womenswear brand from the troubled retailer since the launch of Per Una.
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
DreamWorks has signed a licensing deal with Procter & Gamble for its animated movie Shrek 2, and not Disney as stated in last week’s article.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.