Emap signs deal with Becks

EMAP Consumer Media’s Arena magazine has signed a six-figure deal with Scottish Courage brand Beck’s for the beer to sponsor a new events guide in the magazine. The deal was brokered by Starcom MediaVest and a bespoke website, becksagenda.co.uk, has been created…

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Xfm heads to Dublin

Marketing Week

Xfm, the alternative music station-owned by Capital Radio Group, is applying for a new analogue licence in Dublin. The station has teamed up with Irish broadcaster and internet group, UTV, and Irish-owned radio consultancy, Absolute Radio International.