Haines denies plans to move to Grey Worldwide
Leo Burnett chief executive Bruce Haines has denied continuing industry speculation that he will join Grey Worldwide as group chief executive.
Leo Burnett chief executive Bruce Haines has denied continuing industry speculation that he will join Grey Worldwide as group chief executive.
The only people left grinning after National Smile Week are money-grabbing dentists and the vacuous models advertising everyday goods, says Iain Murray
Pizza Hut has appointed former Safeway marketing chief Martin Pugh as marketing director for the UK. He replaces James O’Reilly, who was promoted to vice-president of marketing for KFC USA at the end of last year (MW November 13, 2003). He will take over responsibility for marketing and product innovation early next month. The role […]
Procter & Gamble has confirmed that it has launched a consumer magazine called Mustard.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.