Polaris World Resorts reveals advertising account list
Polaris World Resorts has listed M&C Saatchi, Publicis, J Walter Thompson and McCann Erickson for its multi-million-pound advertising account.
Polaris World Resorts has listed M&C Saatchi, Publicis, J Walter Thompson and McCann Erickson for its multi-million-pound advertising account.
WCRS business development director Julian Hough is moving to head marketing and communications at third-generation mobile phone company 3 – which is also a client of his agency. Hough, who headed the team at WCRS which recently snatched 3’s &£38m advertising business from TBWA/London without a pitch, is joining the telecoms company on a sabbatical […]
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
MyTravelLite, the low-cost airline owned by tour operator MyTravel, has moved its £2m media buying and planning account out of Pure Media into Brilliant Media.The appointment was made by the airline’s head of marketing development Julian Carr. Carr, who joined MyTravelLite from rival airline Jet2 in March (MW March 4), has decided to retain the […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.