Polaris World Resorts reveals advertising account list
Polaris World Resorts has listed M&C Saatchi, Publicis, J Walter Thompson and McCann Erickson for its multi-million-pound advertising account.
Polaris World Resorts has listed M&C Saatchi, Publicis, J Walter Thompson and McCann Erickson for its multi-million-pound advertising account.
WCRS business development director Julian Hough is moving to head marketing and communications at third-generation mobile phone company 3 – which is also a client of his agency. Hough, who headed the team at WCRS which recently snatched 3’s &£38m advertising business from TBWA/London without a pitch, is joining the telecoms company on a sabbatical […]
HHCL/Red Cell is to develop a £1m summer campaign for EMAP-owned radio station Kiss 100. It is understood that the agency beat off competition from Boy meets Girl S&J, Quiet Storm and another undisclosed agency to win the pitch. The business moves from Mother. HHCL/Red Cell is working with Naked Communications to develop a television […]
MyTravelLite, the low-cost airline owned by tour operator MyTravel, has moved its £2m media buying and planning account out of Pure Media into Brilliant Media.The appointment was made by the airline’s head of marketing development Julian Carr. Carr, who joined MyTravelLite from rival airline Jet2 in March (MW March 4), has decided to retain the […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?