The Union to launch Litespace
The Union in Leeds has been hired to handle the launch campaign for conservatory product Litespace, a bay extension with a glazed roof from conservatory specialist Ultraframe.
The Union in Leeds has been hired to handle the launch campaign for conservatory product Litespace, a bay extension with a glazed roof from conservatory specialist Ultraframe.
RWE Innogy, which owns energy supplier npower, has overhauled its corporate and consumer brand identities in the UK to bring its business closer together. The company has revamped the npower consumer brand with a new logo that will feature the RWE name in consumer communications. A spokesman says the company hopes the global RWE strength […]
The only people left grinning after National Smile Week are money-grabbing dentists and the vacuous models advertising everyday goods, says Iain Murray
Starcom Mediavest Group is understood to have won Kraft Food’s £15m UK media planning and buying account after a final pitch against MindShare.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.