Visits by UK consumers to the top ten no-frills airline websites have risen by 12.5 per cent in the past year, according to Hitwise. However, the broader commercial airlines sector, which includes both traditional and no-frills carriers, has outpaced this growth with a rise of 19.4 per cent year on year.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.