Waitrose shortlists for advertising account
Waitrose has short-listed incumbent Banks Hoggins O’Shea, Clemmow Hornby Inge, BHO breakaway HOW and one other to pitch for its &£9m advertising account.
Waitrose has short-listed incumbent Banks Hoggins O’Shea, Clemmow Hornby Inge, BHO breakaway HOW and one other to pitch for its &£9m advertising account.
Procter & Gamble has confirmed that it has launched a consumer magazine called Mustard.
The Commons Health Select Committee report, to be published on May 27, will call for tougher regulations on advertising high-fat and -sugar drinks, such as a ban on using celebrities to promote such products…
Iris, the independent marketing agency, is opening a New York office.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?