Waitrose shortlists for advertising account
Waitrose has short-listed incumbent Banks Hoggins O’Shea, Clemmow Hornby Inge, BHO breakaway HOW and one other to pitch for its &£9m advertising account.
Waitrose has short-listed incumbent Banks Hoggins O’Shea, Clemmow Hornby Inge, BHO breakaway HOW and one other to pitch for its &£9m advertising account.
Procter & Gamble has confirmed that it has launched a consumer magazine called Mustard.
The Commons Health Select Committee report, to be published on May 27, will call for tougher regulations on advertising high-fat and -sugar drinks, such as a ban on using celebrities to promote such products…
Iris, the independent marketing agency, is opening a New York office.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.