WCRS director to head marketing at client 3

WCRS business development director Julian Hough is moving to head marketing and communications at third-generation mobile phone company 3 – which is also a client of his agency.

Hough, who headed the team at WCRS which recently snatched 3’s &£38m advertising business from TBWA/London without a pitch, is joining the telecoms company on a sabbatical basis.

Hough, who will report to 3 chief operating officer Gareth Jones, is understood to be considering joining the company permanently.

The news comes as it emerges that 3 is restructuring its marketing team and moving its marketing chief Graeme Oxby to a new role within the company’s marketing department.

Oxby, who has been in the job as marketing director for less than a year, is returning to looking after product development and propositions. A spokesman for the company claims Oxby will retain his title as marketing director. Insiders claim this is not the case.

Hough will be 3’s third marketing chief in little more than a year. The launch was overseen by then marketing chief Lisa Gerner, who decided to step down and return to consultancy. She was replaced by Oxby, who was director of consumer marketing (MW July 10, 2003.) Hough was unavailable for comment as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here