So, Sean Brierley’s marketing solution for Dasani is to aggressively question the quality of tap water (MW May 20).
UK tap water is among the finest in the world. My own company’s latest pass rate is 99.93 per cent, above the national average.
In a recent blind tasting – after the Dasani debacle – our customers said they preferred the taste of tap water. Its inexpensive and it’s on tap.
The water industry recognises the value of marketing bottled water as a health product, but not as a better option.