Month: May 2004

Religious image is in poor taste

Marketing Week

As a regular reader of Marketing Week, I was both disgusted and disappointed by the image that was emblazoned on the cover of your April 15 issue. I find it offensive and in really poor taste. What a shame the magazine has stooped so low as to try to relate marketing issues with the selfless […]

We’ve got it tapped…

Marketing Week

So, Sean Brierley’s marketing solution for Dasani is to aggressively question the quality of tap water (MW May 20). UK tap water is among the finest in the world. My own company’s latest pass rate is 99.93 per cent, above the national average. In a recent blind tasting – after the Dasani debacle – our […]

Dealgroupmedia slams ‘intrusive’ spyware

Marketing Week

The intrusive use of advertising-supported software, known as spyware, has been slammed by Dealgroupmedia, a leading UK online marketing agency, as an increasingly significant and unacceptable invasion of privacy. The condemnation comes as several anti-spyware bills are being put before the US Congress, one of which threatens malicious spyware authors with criminal penalties. Microsoft, which […]

ASA upholds Jaguar mailer complaints

Marketing Week

The Advertising Standards Authority (ASA) has censured car manufacturer Jaguar for sending out a mailer ad that suggested its recipient was sexually involved with another person. Different versions of the ad, which received 37 complaints, were sent to men and women, with one appearing to be personally signed by an Elizabeth Jones and the other […]

New chief to head Pizza Hut marketing

Marketing Week

Pizza Hut has appointed former Safeway marketing chief Martin Pugh as marketing director for the UK. He replaces James O’Reilly, who was promoted to vice-president of marketing for KFC USA at the end of last year (MW November 13, 2003). He will take over responsibility for marketing and product innovation early next month. The role […]

Web analytics needs best-practice guidelines

Marketing Week

A code of practice is urgently required to cover privacy issues and to professionalise the website analytics industry, according to UK specialist Site Intelligence. As the industry for measuring website traffic has developed, issues have surfaced surrounding the Data Protection Act (DPA) and the use of cookies – small text files on a user’s browser […]

WCRS director to head marketing at client 3

Marketing Week

WCRS business development director Julian Hough is moving to head marketing and communications at third-generation mobile phone company 3 – which is also a client of his agency. Hough, who headed the team at WCRS which recently snatched 3’s &£38m advertising business from TBWA/London without a pitch, is joining the telecoms company on a sabbatical […]

Interbrew picks ex-Nestlé chief

Marketing Week

Interbrew UK has appointed former Nestlé Rowntree marketer Liam Newton to be its first brand director to take control of its entire brand portfolio, including Stella Artois and Boddington’s.